Importance of WeChat for business in China: A guide for foreign visitors

17 Sept

China’s business culture is deeply rooted in relationships — or guanxi — and one of the most powerful tools for cultivating these connections today is WeChat. More than just a messaging app, WeChat is an all-in-one platform that blends communication, social media, payments, and business tools. For foreign businesspeople visiting China, mastering WeChat can be the key to unlocking meaningful partnerships and expanding your professional network.

Why WeChat Matters in China

WeChat is ubiquitous in China. With over a billion users, it’s used for everything from chatting with friends to booking taxis, paying bills, and conducting business. In professional settings, WeChat often replaces email and even phone calls. If you're visiting China for business, not having WeChat is like showing up to a meeting without a business card.

Using WeChat to Build Business Relationships

1. Set Up Your Profile Professionally

- Use a clear, professional photo.
- Include your full name and company in your profile name.
- Add a brief bio or tagline that reflects your role or expertise.
- Set your QR code as your business card — it’s how most people will connect with you.

2. Connect Instantly via QR Codes

At meetings, trade shows, or networking events, people scan each other’s WeChat QR codes instead of swapping physical cards. Be ready to:
- Scan others’ codes using the built-in scanner.
- Share your own code from your profile.
- Save contacts with notes about where you met and what you discussed.

3. Use Messaging for Follow-Ups

After meeting someone, send a short message thanking them and referencing your conversation. This helps reinforce the connection and opens the door for future dialogue. Keep messages polite, concise, and professional.

4. Join Relevant WeChat Groups

Business-related WeChat groups are common and often centered around industries, events, or shared interests. Ask contacts to invite you to relevant groups. These are great for:
- Staying updated on local business trends.
- Participating in discussions.
- Sharing insights or asking questions.

5. Share Content Strategically

WeChat’s “Moments” feature is like a personal newsfeed. Posting thoughtful content — such as industry insights, photos from events, or updates about your visit — helps build your professional image. Keep it:
- Relevant to your business.
- Respectful of cultural norms.
- Balanced (avoid overposting).

Bonus: How to Set Up WeChat Pay as a Foreign Visitor

WeChat Pay is essential for navigating daily life in China — from paying for meals and transport to booking services through mini-programs. Fortunately, as of 2025, foreigners can now activate WeChat Pay using international bank cards, without needing a Chinese bank account.

Step-by-Step Setup Guide

1. Download the Official WeChat App
   - From the Apple App Store or Google Play Store. Ensure it’s by Tencent Technology (Shenzhen).
2. Register with Your International Phone Number
   - Use your real name as shown on your passport. Set a secure password and WeChat ID.
3. Verify Your Identity
   - Go to Me > Services > Wallet > Add Bank Card. Upload your passport and complete a face scan.
4. Link Your International Bank Card
   - Supported cards include Visa, Mastercard, JCB, Discover, and Diners Club. Enter card details and billing address. Set a 6-digit payment password.
5. Test a Small Transaction
   - Try paying ¥10–¥20 at a store or café. Scan the merchant’s QR code or let them scan yours.
6. Optional: Increase Your Spending Limit
   - Complete real-name authentication to raise the default ¥15,000 limit.
7. Troubleshooting Tips
   - If Wallet doesn’t appear, enable it under Settings > General > Tools.
   - Ensure your card supports CNY transactions.
8. Consider TourCard for Short Visits
   - A virtual bank account valid for 180 days, usable with WeChat Pay.

Pro Tips for Using WeChat Pay

- Save your payment QR code for quick access.
- Use mini-programs for taxis, food delivery, and hotel bookings.
- Set up Alipay as a backup — many merchants accept both.

Final Thoughts

WeChat is more than a tool — it’s a gateway into China’s unique business culture. By using it thoughtfully and respectfully, foreign visitors can build strong relationships, stay connected, and make the most of their time in China. Whether you're attending a trade fair in Guangzhou or meeting investors in Shanghai, WeChat will be your most valuable digital companion.

Ralph Day